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all natrl
Behind the Design:
The creative spark was inspired by the symbols that represent various curl patterns. Loose, bouncy curls were matched with a peachy symbol ... while tight, springy coils were matched with a cool purple symbol. In addition, we selected light, soft colors that represented youthfulness and freshness ... something we all want our hair to feel after washing and conditioning.
Art Direction | Brand Design | Campaign
*concept for an imaginary company




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